About Sno Road Wine

We grew up in the rural west surrounded by heady views of the mountains and the stark beauty of the desert. In 1959, my father moved to Washington state and our family started a farm on the sage covered desert. Many other families dreaming of land ownership shared our experience living in tents and basement homes and simple shelters as we attempted to tame the desert - very few achieved their dreams.

Lois, at the foot of Mt. Adams, grew up in a rustic cabin home without running water. She assisted her family in cattle ranching, wheat production, and her father breaking horses and mules.

Our influential years blossomed in a free, creative atmosphere surrounded by entrepreneurs and dreamers, living close to the earth with simple home grown foods, wild berries, fish and game. Both our journeys have given us a respect and connectivity to the soil, the land.

We have farmed in two different states raising flowers, vegetables, grains, forage, and livestock which has evolved into "viticulture", the raising of wine grapes on a bluff overlooking the Umatilla River; on our 3900 acre Historic Ranch in Echo, Oregon.

Our lives have given us many hats to wear, raising a large family, now with grandchildren. We have traveled the world together - usually not as tourists - trekking Costa Rica, visiting workers in rural Mexico & views from small planes, sailing & diving in Venezuela & exploring the Grand Savannah, visiting our friend in south Africa sharing his painful journey in the fight against apartheid, surfing False bay, always returning to the Alpine ski world working the Olympics & World Cup race events in the USA, Italy, Sweden & France, and at the 2010 Olympics in Whistler, BC. 

We have enjoyed wines in many countries each teaching us and freeing us from preconceived ideas of what wines in our region 'should be.' Our taste for adventure reflected in the novellas on our wine labels, telling the tales of our lives, the lives we have encountered, and drawing you into each moment through the aromas and flavors.

Our taste for adventure is reflected in the novellas on our wine labels. We wish to share our stories and wines, the work of our hands, a reflection of our lives.

Lloyd & Lois


Our Estate Vineyard "ECHO WEST"

Estate Echo West Ranch & Vineyard sits in Oregon’s Columbia Valley AVA (American Viticulture Area), Echo, Oregon. Its wind swept and sunny Southeast slopes perch on the bluff overlooking the Umatilla River. The steep terrain at 850-foot elevation with deep volcanic ash make a unique terroir for growing hardy, full-flavored grapes. Lloyd and Lois Piercy are the second owners of this 3,600 acre, 1865 Cunha Ranch, Echo, Oregon. Purchased in 2002, they knew immediately the bluffs were a perfect terrain for wine grapes. The 39-acre vineyard was established in 2004 with these varieties: Tempranillo, Petit Verdot, and Cabernet Sauvignon. In 2005, blocks of Muscat Canelli and Orange Muscat - Zinfandel in 2006 - and in 2009, Pinot Noir and Carmènére were planted.

Learn more about Echo West Vineyard >



2006 Viola V Cabernet Sauvignon

Top Bordeaux Varietal, Small Craft Wineries

Portland Indie Wine  & Food Festival 

2007 & 2008 Viola V Cabernet Sauvignon

San Francisco International

2007 "2B" Cabernet Sauvignon

North West Wine Summit

Red 2 Red Cabernet Sauvignon, Zinfadel, Cuvee (Tempranillo Blend)

San Francisco International


Savor NW, San Francisco Chronicle Int'l. 

Tempranillo & Carmenere

Sunset International, San Francisco International